Brand activation, experiential events, and tour operations for some of the world's most recognized brands.
Lori Cole is a seasoned Brand Marketing, Experiential Events, and Tour Operations professional with an extensive background executing high-profile campaigns, nationwide tours, product launches, retail activations, and live consumer experiences across the United States. With decades of hands-on experience, Lori has built a reputation for delivering flawless brand execution, increasing customer engagement, driving sales, and managing complex logistics for some of the world's most recognized brands.
Her career includes leadership roles representing major companies such as Jaguar, Land Rover, Volkswagen, Lincoln Mercury, Nintendo, AT&T, Microsoft, Intel, Levi's, Dr Pepper, Motorola, Coca-Cola, Pepsi, General Mills, Burger King, Cadillac, Hennessy, Moët & Chandon, and Lowe's.
Throughout her career, Lori has managed mobile marketing tours, supervised event teams, handled recruiting and staffing, coordinated registrations, trained brand ambassadors, operated commercial vehicles, managed budgets, maintained inventory, and served as the on-site authority for major activations. She has successfully led campaigns in automotive test-drive programs, health screening tours, luxury beverage promotions, retail mall programs, sports and entertainment partnerships, telecommunications sales events, and national sampling campaigns.
From managing a 50-city live entertainment tour with 60 performers to leading modern experiential programs in 2024, Lori combines old-school work ethic with proven field expertise. She is known for professionalism, adaptability, leadership, and the ability to represent brands with confidence while delivering measurable results, bringing energy, experience, and elite execution to every workshop she runs for Opportunisee.
